The biggest threat to customer loyalty isn't always fraud. Sometimes, it's the friction we introduce to prevent it. Customers experience:
At the same time, businesses are fighting fraud across every stage of the user lifecycle:
The challenge isn't choosing between security and customer experience. It's applying friction only where risk exists. This fireside chat shall help you understand how to design fraud free user journeys.
The future of fraud prevention is precision.
Security as a gate vs Security as a guide
What does “friction” really mean and occurs most in a user journey
Designing Adaptive, Fraud-Safe Journeys
Collaboration between product, security, and business teams
Role of AI in fraud and its prevention